Same-day delivery: how to prepare your warehouse to fulfill orders on the same day?

8 August 2023

It’s no surprise that consumer behavior has changed in recent years. According to information collected by various e-commerce companies, in 2022 there was a significant increase of 16.9% in the number of orders placed through e-commerce, totaling over 353 million deliveries in the country.

This data confirms that even after the easing of pandemic restrictions, consumers have intensified online shopping, and online sales have remained a viable option to optimize time, becoming a trend for the coming years.

This series of events has sounded an alarm for several companies in the market, as it is expected that orders placed through e-commerce will increase by another 8% in 2022. But what does this have to do with your company’s success? Everything. In a scenario where online shopping has become a reality, new points of competitiveness emerge, and with them, new logistical strategies must be applied to ensure brand growth and visibility. One of these is same-day delivery,

In this article, you, the manager, will learn what same-day delivery is, its importance for maintaining market competitiveness, its advantages, and how this strategy can help you achieve better results for your business. Shall we go?

After all, what is same-day delivery?

Imagine a consumer making a purchase on a website in the morning and receiving the products by the end of the afternoon, or placing an order at night and having the goods in hand by the morning. This scenario is perfect, isn’t it? This is what we call same-day delivery, a logistical strategy where the company can deliver in less than 24 hours to consumers anywhere in the country.

With the growth and success of online sales, the same-day delivery strategy has been increasingly used by large companies that see fast delivery as the main element of competitiveness.

How to implement same-day delivery?

We have seen so far that 69% of consumers abandon their cart during an online purchase when faced with long or expensive shipping costs, and this represents the amount that you, the manager, fail to earn with your business. On the other hand, there are companies looking for ways to optimize their deliveries, becoming increasingly attractive to customers, serving that part of the market that considers shipping an important item for their purchase.

For you, the manager, to participate in this “fast delivery race,” increase your revenue, and keep customers satisfied, we have separated some steps and points of attention so that your warehouse is prepared for the new market.

1. Evaluate your service area and your consumers

Where are your distribution centers located? This is the first step to assess the possibility of same-day delivery. By mapping where your customers live and the location of your logistics units, you can, for example, trace fast delivery routes that meet a certain radius.

2. Have an organized supply chain

Before implementing same-day delivery, conduct a detailed audit of the supply chain and ensure that every stage of order processing in your warehouse operates at high performance, without organizational issues or bottlenecks in workflows.

3. Choose an efficient delivery model

After understanding your customers’ behavior, checking the delivery location, and verifying the warehouse workflow operation, it’s time to choose the best shipping method for consumers.

4. Create alerts and notifications for your team

Creating alerts and notifications for your team makes communication faster and more effective for each new order.

5. Plan cost-effective and optimized routes

When opting for same-day delivery, it’s important to be aware that consumers expect timely delivery, and therefore, planning a good route is essential.

6. Optimize processes

The workflow for same-day delivery can vary throughout the day, constantly changing the pace. Therefore, your team must be well-guided and have tools capable of assisting in case of sudden changes in order volume.

7. Invest in a WMS system

The more you invest in technology, the less manual effort is required in your warehouse, resulting in greater productivity, lower error rates, and optimized work.

With the WMS and the application of the suggestions mentioned above, your company will have all the conditions to implement same-day delivery efficiently and promisingly, becoming more competitive and stronger.

Why bet on same-day delivery?

Without a doubt, same-day delivery brings countless advantages to your business. With it, it’s possible to retain customers and keep as many consumers as possible, minimize cart abandonment rates, coordinate and increase the speed of customer purchase processes, increase revenue and conversion rates in e-commerce, expand brand reach, attract more customers through the promoted benefits, as well as reduce stock and minimize losses and damages.

However, implementing same-day delivery can be challenging and requires investments in cutting-edge technologies capable of optimizing processes and making the workflow increasingly efficient, ensuring satisfaction for the end consumer. Therefore, having partner companies by your side, capable of providing you with the best software for your company’s performance and business success, is essential.

Shall we take the next step? At Deagor, you will find a range of technological solutions capable of helping you implement same-day delivery. We develop logistics software that facilitates your management and your team’s work, allowing your company to do more with less and achieve greater competitiveness and profitability. Talk to one of our consultants and discover the ideal systems for your business model.