22 December 2023 In recent years, the growth of markets in Italy has drawn attention. During the “Marketplace Conference 2023,” it was announced that the sector grew by 52% in 2022, a surprising result that outpaced the growth of the e-commerce market in general, with a revenue of about €73 billion for the category. Sales on these major digital channels remained strong in 2021 and 2022, and what can be seen is that marketplaces are gaining more and more new fans thanks to the ease and convenience offered in the shopping experience. Among consumers consulted in the Retail Trends Survey 2023, 90% stated that they have the habit of purchasing on marketplaces. Half of this group even said they often buy on these channels. With such a favorable atmosphere for increasing sales and profitability, it is common for many companies in different segments to consider markets as fundamental strategies for business growth. However, before venturing into the world of omnichannel, it is essential to consider the challenges that multichannel selling can bring to logistical processes and, therefore, be prepared to ensure the same quality standard to the customer. Monitoring stock, controlling products at different points of sale, receiving and tracking information, in addition to fulfilling many orders, can be quite laborious and costly for the company if there is no good planning and organization. And there’s more: if the processes are not aligned with the company’s strategy and consumer expectations, the brand’s reputation itself can be damaged. Therefore, it is important to equip oneself with management systems capable of facilitating, through technology, the entire operational flow of the supply chain. In this article, we will talk about the OMS system and how it works in managing marketplaces and offers greater security for your company’s omnichannel strategies. Take a look below. OMS System: order management and traceability in one place One of the biggest challenges when talking about omnichannel strategy is the integration between all the sales points of a company, especially when the company has physical stores, its own sales site, stores on marketplaces, and applications/social networks. Controlling and orchestrating all orders arriving simultaneously, coming from different places, is not really a simple task. And this becomes even more complicated when the consumer moves between channels. The answer to these challenges is the OMS system, an Order Management System (OMS) that allows you to have a unified view of all orders, regardless of the sales channel used. With the OMS, the company can: Centralize all orders in one system, allowing an integrated and real-time view of everything that has been sold and needs to be shipped. Automate processes such as stock management, order packaging, and shipping, reducing the risk of human errors. Offer a better user experience, ensuring faster shipping times and reducing the risk of lost or incorrect orders. Optimize logistics by choosing the warehouse closest to the customer to reduce delivery times and shipping costs. Moreover, with a well-integrated OMS system, it is possible to offer customers options such as in-store pickup, in-store returns of products purchased online, and real-time product availability viewing, further improving the shopping experience and increasing customer loyalty. Conclusion The OMS system has become an indispensable tool for companies that want to grow in online and offline markets sustainably. With a well-implemented OMS, it is possible to improve operational efficiency, reduce costs, and offer a better user experience, key elements for success in the world of omnichannel. If you are thinking of expanding your business on marketplaces or improving your omnichannel strategy, consider implementing an OMS system. With the right technology and partners, you can simplify order management and provide better service to your customers, positioning your company for future success. If you enjoyed the article, share it with your colleagues and leave us a comment below with your questions or experiences in implementing an OMS system in your company. We are here to help you! Marketplace Stores: How an OMS System Can Assist You in Logistics and After-Sales Deagor WMS per ecommerce può aiutarti!